This startup showcase is longer than usual because PB&J’s business model has set them up for success during quarantine and we can all learn something here.
PB&J Apps •
Product studio focused on design, strategy, and engineering services for clients, as well as launching their own products
and Joe Indriolo
co-founded their product studio, PB&J, about a year ago with a core team of startup co-founders, agency veterans, and award-winning designers and engineers. Working together with entrepreneurs and Fortune 500s across various industries, they help solve problems with technology through building products, growing audiences, and scaling teams. They also focus on bringing their own products to market as part of their venture studio.
Rather than take funding, their hybrid monetization model gives them the cash runway they need to operate (even in tough times) while maintaining control longer than if they raised funding. If a product has traction, they spin it off to be its own entity and will consider funding if necessary. Take note—this is exactly the model that Intercom started with before launching their customer communication platform now on track to IPO.
Now, Brian and Joe are launching Peanut
, a streamlined, more cost-effective alternative to the white-glove offering that PB&J provides. Aimed at developing MVPs, this is a great option for founders who want to take a more active role in the design and development process and realize the cost savings associated with doing so.
On top of that, PBJ Live
, a product they’ve had in the works suddenly became highly relevant under COVID-19 quarantine and the team re-allocated their efforts to prioritize the launch. It’s a branded live stream mobile/web app that allows companies to stream across platforms, authenticate paid or unpaid users, host Q&A, and more.
With the shelter in place orders impacting most businesses, being a remote distributed team means PB&J has been able to continue delivering products and services. That, coupled with being cash-flow positive, they are in a great position to stay afloat and grow their new products—even while most businesses are struggling.
Submit founders to be featured here.
👋 Thanks for reading and don’t cut your own hair,
Rae & The Inflection Team