Frank’s Take: Patrick is beloved because he tries his best to help people and gives of himself. He is charismatic as well, so take a look at this underrated video on marketing success. “You raise the price and you deal with less crazy people” <– if you only get one thing out of this video, this is it. My biggest mistake was not going up market, people who ordered 25 shirts complained way more than people who ordered 1000. There are 1000 more gems in this video, so listen carefully, the man knows his stuff.