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Lester Wunderman, the advertising executive credited with pioneering the hugely successful modern techniques of direct marketing, with sales pitches aimed at targeted prospective customers in their homes and geared to their interests or characteristics, died on Wednesday at his home in Manhattan. He was 98.
The Fyre Festival was billed as a luxury music experience on a posh private island, but it failed spectacularly in the hands of a cocky entrepreneur. One person described it perfectly as a “big snowball rolling down scam mountain, that has rolled up all of the previous scams: the rise of social media, the rise of the silicon valley ethos: make it up first, suck up a lot of money. Fyre Fest is all of these things zoomed straight into our brains.” Watch the HULU version for more backstory.